These behaviors, laid out in the exhibit The Participation Scale, include sharing (taking other peoples content and sharing it with audiences shaping (remixing or adapting existing content or assets with a new message or flavor funding (endorsing with money producing (creating content or delivering products.
In the top-right quadrant are the purest new power actors.
New power is good at big statements, the coin of elections, but bad at small details, the coin of government.
New power makes for great campaigns and stirring protests.Watts: I don't think we know, but one very interesting aspect of social media is the growth of "masspersonal" communication: an interstitial mode of communication that lies somewhere between the traditional categories of personal and mass communication. .Its the ability to deliver punishments. .First, old power is solidly entrenched and well protected.But because people don't adequately specify what they mean when they talk about influencers, it's never really best powerpoint password recovery tool clear what they're talking about.Also, the role can be more important than the individual. .A personal touch that lets the influencer know that they are respected goes a long way.they are considered an "elder" and therefore full of wisdom and experience. .Expert Power "Knowledge is power." Expert Power is where expertise or knowledge is the source of power.This isnt simply a problem of mindset, where organizations lose touch with the crowds that made them prosper.New power models, at their best, reinforce the human instinct to cooperate (rather than compete) by rewarding those who share their own ideas, spread those of others, or build on existing ideas to make them better.Influence now flows like water everywhere their isn't censorship.The unique aspect of legitimate power is that its not about rational arguments the power comes from the position or role. .The panelists, representing various backgrounds and beliefs on influence and in business, included: Joe Fernandez: Founded San Francisco-based, klout in early 2008 to measure influence across the social web.
A newspaper business, for example, cant simply insert a comments section at the bottom of every article online and call that new powerit has to intentionally build reader engagement and a vibrant community, which almost certainly will require shifts in both its model and its.Influencers are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions?The capacity to mobilize a much wider community of people can be a critical business advantage, as we saw in the defeat of online piracy legislation in the United States, in 2012.Or will they ultimately succeed in doing neither, allowing traditional models of governance, law, and capital markets to basically hold firm?Environment, the global population uses over 320 billion kilowatt hours of energy a day, or the equivalent of twenty-two light bulbs burning for twenty-four hours for every person on the planet.Some of these cheerleader organizations, such as The Guardian newspaper, are working to evolve their positions so that they not only espouse new power values but incorporate new power models effectively.So refining this influence model will be an absolute breakthrough for brand managers and businesses of all sizes.Even though it has 40 million members, it will only get so far in its efforts to effect change if the decision-making mechanism that it seeks to influence is an entrenched old power structure like the UN climate negotiation process.The corporate and bureaucratic giants will be felled and the crowds coronated, each of us wearing our own 3D-printed crown.